法国Gerflor集团公司品牌中文更名声明

PVC地板是当今世界上非常流行的一种新型轻体地面装饰材料，被广泛应用于医院、学校、办公楼等公共室内场所。近年来，因其材质无毒无害、外观装饰性强等优点，也逐渐成为室内装修的新宠。

In the current global market, PVC flooring is a highly popular new, light-weight floor decoration material, widely used in public indoor venues, such as hospitals, schools, and office buildings. In recent years, PVC flooring has also been increasingly preferred by customers for interior decoration, thanks to its toxic-free nature and outstanding decorative effects.

 

法国Gerflor集团公司，以下简称为“Gerflor公司”，是世界知名的PVC地材生产厂家和地材供应商，公司总部位于法国里昂，已有逾85年的PVC塑胶地板生产历史，可谓“执行业之牛耳，集技术之大成”。

GERFLOR S.A.S (referred to as ‘Gerflor’ in the following passage) is a world-renowned manufacturer and supplier of PVC flooring materials. With its headquarter located in Lyon, France, Gerflor has enjoyed over 85 years of history in producing PVC flooring, a remarkable leader to standardize and refine the manufacturing techniques.

 

Gerflor（洁福）地板作为奥运会指定产品，在世界范围内享有很高声誉，进入中国市场后，以其过硬的研发实力和产品质量，为行业树立新的标杆。中文“洁福”二字也随着Gerflor 的发展迅速被行业及广大用户所熟知。

Gerflor enjoys a global reputation and is a designated brand for the Olympic Games. After joining the Chinese market, Gerflor refreshed the industrial criteria by its competitive ability in research and development as well as its extraordinary product quality.

 

然而盛誉之下，也引发了同类产品在品牌名称上的竞相模仿，为广大客户及消费者选择正品Gerflor（洁福）地板带来了极大困扰。

Not surprisingly, this success has inevitably triggered name-copying among similar products on the local market, seriously misleading our customers with an original intention to purchase Gerflor products.

 

Gerflor公司从践行企业社会责任的角度出发，正式决定将品牌中文名称由“洁福”更改为“洁弗乐”。

To fulfill its corporate social responsibility, Gerflor is to officially change its Chinese brand name from “Jie Fu”to “Jie Fu Le”.

 

希望藉由此次更名，有效提升品牌辨识度，降低市场甄别成本，进而保障广大客户及消费者真正享受到Gerflor（洁福）品质的产品和服务。

The company hopes the renaming would effectively make our brand easily recognizable and massively reduce market screening costs, so that our customers can truly enjoy Gerflor's products and services of superior quality.

 

同时，此次更名也是Gerflor公司在深化塑造品牌形象和构筑多元企业文化上的一次积极探索。新的品牌名称“洁弗乐”与Gerflor英文发音更加接近，同时具有更加丰富的品牌释义和文化内涵。

Meanwhile, the renaming represents Gerflor’s endeavor to cultivate a prominent brand image and to build a diversified corporate culture. The new name "Jie Fu Le” is not only pronounced in a more similar way to Gerflor, but also clearly conveys its brand concepts and cultural meanings.

 

作为跨国企业，主动在名称中融入中国元素，充分体现了Gerflor对中华传统文化的诚挚热爱和深耕中国市场的决心。我们有理由相信，更名之后，Gerflor “洁弗乐”必将以历久弥新之姿，传承经典品质、引领行业发展、续写品牌辉煌！

As a transnational enterprise, Gerflor takes the initiative to blend Chinese cultural elements into the new name, demonstrating its admiration for Chinese traditional culture and its determination to explore the Chinese market. We are convinced that the renaming would enable Gerflor (Jie Fu Le) to stun the world -- its quality will endure; its leadership will remain; and its splendid history will be extended.